Consumer goods companies recognize that the single biggest contributor to “repurchase” is TASTE. Unfortunately, great tasting food is very often achieved through the over-addition of salt, fat and sugar to drive consumer preference. Simply reducing the level of such ingredients will result in a lack luster product and loss of market share. Likewise, adding health ingredients such as soy extracts is often associated with undesired off-notes such as a bitter or metallic taste
We at NTC assist our customers to develop healthier/tastier products that drive consumer preference.